STEP 1

Video objectives

We start by understanding what you wish to achieve with your video, who your target audience is, where they are in their buying journey, and what actions you'd like them to take after watching your video.

STEP 2

Video script

The most crucial component of a successful video is the script. For a 60-second video, your script should be about 160 words. 
Provide your own script or have one of our expert writers prepare your script for you.
 

STEP 3

Storyboard

The storyboard is created based on your script, and includes screen captures for each scene of the video. This gives you an idea of how your video will look with the opportunity to request revisions to the visual design.

STEP 4

Voiceover 

Once your storyboard is approved, select from one of our voiceover artists to narrate your video. Choose from American or UK English accents. You may also provide your own voiceover.

 

STEP 5

Animation

The animation phase begins once we have your approved script, storyboard, and voiceover. Our expert video producers bring your video to life with highly detailed animations and visual effects.

Technology and security niche

Attractive and effective video styles

Videos Increase Conversion Rates by 15-20%

Businesses with explainer videos on their websites see a 15-20% increase in conversions.
The psychology behind it is that there are many answers that potential customers are looking for while browsing your website. Explainer videos deliver these answers to the viewer in 60 seconds, capitalizing on their attention before they potentially lose it. 
Adding an explainer video to each of a company's solution pages appreciates new leads and sales across the breadth of their offerings.

We Understand Your Clientele

Our niche is in technology and cybersecurity content marketing so we can create the best explainer videos that ring true to your customers. Explainer videos are perfect for companies in any technology, like IT, storage, servers, networking, cloud, managed services, artificial intelligence, mobile apps, cybersecurity, identity security, and more. 

Improved Google Search Ranking

Placing an explainer video prominently near the top of your web page helps Google to better understand your page and would send more traffic there. A pro tip is that you should focus on getting your audience to watch your entire video, known as audience retention. Ensure that your video is relevant to the page it is on, and that your audience is watching most of your video. Your heightened audience retention score from Google will affect the amount of traffic your website will get in organic search.

Grows Web Traffic

Not only are explainer videos great for SEO, they are also easily shareable and can become viral. Publish great videos worth sharing and be prepared to convert your increased traffic into new customers and revenue.
 

Double-Dipping Opportunities

Explainer videos pay for themselves when considering that they can be double-dipped across various platforms. Add your videos to your website, and post them on your social media corporate accounts, like LinkedIn, Twitter, Facebook, Instagram, and more. Double-down by running your video as an ad on these platforms to get the most out of your video marketing dollars.

Explainer videos that drive results

Every website would benefit from having an explainer video because it delivers your elevator pitch 24/7/365 to your audience. On average, this results in a 15-20% increase in conversions while improving your organic search rankings.